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Hello​

My name is Daileny. I am a UX Researcher and strategic storyteller who loves understanding what drives people.

!

About...

I am a passionate qualitative researcher with 3+ years of experience working with clients across the tech and youth industries. 


My specialty includes asking the right questions and amplifying the voices of diverse groups through user interviews and strategic storytelling.

 

I translate complex insights into clear, compelling narratives that provide brands with actionable strategies to captivate their target audience.

Case Studies

Case Studies
Overhead view of downtown Brooklyn with a mountain in the back

Mexican Community Activations

Background

Role

Ethnography moderator, project manager, report co-writer

Creating authentic activations with the Mexican community in Denver

Client

Food, snack, and beverage powerhouse

Tools

Recollective Diary Platform

A hand holding a smartphone

Gen AI for

Content Creators

Background

Sparking creativity through enhanced AI features

Role

Client

Social media giant

Tools

Discuss.io, Google Suite

Moderator, project manager, report writer, stakeholder presentations

Image of two girls making a video in front of a camera
Screen Shot 2024-08-14 at 4.25_edited.jp

Reaching Latin Gen Z Online Daters 

Background

Understanding Latinx Gen Z dating perspective

Role

Co-moderator, project manager, report co-writer

Client

Online dating pioneer

Tools

Recollective Diary Platform, Zoom, Google Suites

A remote control

Ideal Search

Functionality 

Background

Role

Understanding the ideal search experience

Project manager, co-author on report 

Client

Top streaming service for cable networks

Tools

Recollective Diary Platform, Figma

A drawing of someone watching tv
A television
Screen Shot 2024-08-06 at 10.13_edited.p
Quotation marks

I am very impressed with the nuance you were able to communicate in this report. Keep up the good work.
- Social Media Giant, Marketing Insights Team

Quotation
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