Creating The Ideal Search Functionality
Client
Top streaming service for cable networks
Role
Project manager, co-author on report
Methodology
Tools
20 diary studies, 10 in-depth interviews
Recollective Diary Platform, Figma
The Challenge
Amid fierce competition for subscribers, a leading streaming service sought to enhance user experience by optimizing search functionality across its platforms. The goal was to enable users to effortlessly discover and enjoy content.
The Solution
I utilized online ethnographic diaries and in-depth interviews to pinpoint the ideal search functionality across the client's TV, computer, and phone.
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I co-authored a detailed report on the various search concepts and provided feedback on their strengths and weaknesses. These insights led to the development of additional concepts for future testing.