Evaluate concepts and prototypes through user interviews, usability tests, and surveys.

Utilize my master's in education and my professional experience conducting youth research to understand the changing needs of youth.

Collaborate with brands throughout the product lifecycle, from conception to launch.

Leverage qualitative and quantitive research methods to help differentiate and position brands apart from other competitors.

Understand cultural nuances and perspectives that impact consumer decisions, especially Afro-Caribbean culture, and its influence on US culture.

Actively listen to consumers with an empathetic ear to fully understand consumer needs.