Evaluate concepts and prototypes through user interviews, usability tests, and surveys.

Collaborate with brands throughout the product lifecycle, from conception to launch.

Understand cultural nuances and perspectives that impact consumer decisions, especially Afro-Caribean culture, and its influence on US culture

Leverage qualitative and quantitive research methods to help differentiate and position brands apart from other competitors.

Actively listen to consumers with an empathetic ear to fully understand consumer needs.

Utilize my master's in education and my professional experience conducting youth research to understand the changing needs of youth.