My interest in consumer insights was sparked at an early age through selling chocolate bars and coupon books for class trips!
To help fund my elementary school’s field trips, I would sell chocolate bars and coupon books. I approached everyone from bus drivers to teachers, quickly learning which fundraisers were the most popular. This hands-on experience was my first insight into consumer demand.
My curiosity in human behavior deepened at Barnard College of Columbia University. There, I studied Economics and Social History and gained insights into how economic factors shape societies, cultures, and individuals.
My academic journey culminated in a Master's degree from Harvard Graduate School of Education, where I learned about the principles of how people learn and how to apply them to technology-enhanced learning environments.
Over the past 3 years, I've specialized my skills in UX, qualitative, and quantitative research. I am passionate about continuing to explore consumer behavior and preferences, a passion ignited by those early fundraising days.
Strengths
Spanish language knowledge and the ability to moderate authentically with people
Putting myself in the user's shoes to comprehend their experiences and motivations
Skilled at spotting trends and uncovering untapped opportunities